AI Insights · Timothy · June 2025
Top Fashion Games in Brazil: Q2 2025 Performance
Explore the performance trends of the top 5 fashion games in Brazil during Q2 2025, as tracked by Sensor Tower.
In the second quarter of 2025, the top fashion games on the unified platform in Brazil demonstrated varied performance across downloads, revenue, and active users. This analysis, based on Sensor Tower data, highlights key trends for each application.
Skincare Time: Makeover ASMR showed fluctuating weekly downloads, starting strong at over 100K, peaking mid-April, and gradually declining to around 62K by late June. Weekly revenue experienced a downturn, peaking at $18 in early April and dropping to zero in several weeks, before a slight recovery to $11. Active users remained relatively stable, with a peak of approximately 178K in mid-June.
Hair Tattoo: Barber Shop Game maintained consistent download numbers, starting at 101K, dipping mid-quarter, and ending at 81K. Active users varied significantly, reaching a high of 215K in early May before declining to 120K by the end of June.
Fashion Makeover:Salon&DressUp experienced a surge in downloads around mid-May, peaking at 205K before stabilizing around 53K by the end of the quarter. Revenue showed gradual growth, reaching $16 by early June, while active users peaked at 241K in late May before decreasing to 121K.
Satiszone: Perfect ASMR Tidy saw a decline in revenue from $64 to $18 over the quarter. Downloads began at 97K, dipped mid-quarter, and stabilized around 50K. Active users also decreased from 146K to 82K by the end of June.
Hair Salon: Beauty Salon Game showed consistent growth in revenue, peaking at $70 in late June. Downloads fluctuated, with a high of 67K in late April and ending at 43K. Active users peaked at 384K in early June before declining to 267K.
For more detailed insights and data, visit Sensor Tower's platform.
